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Fundraising Assessment and Marketing Plan
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Capital Campaign Assessment in terms of
capacity
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Mass-based campaign for general gifts
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Development and implementation of an institutional
campaign to include foundations, corporations, organizations
and government
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Design of all public relations and promotional
materials attendant to specific fundraising campaigns
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Preparation
of customized materials for each area of the fundraising campaigns
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Recruitment of individuals to serve on the
Fundraising Cabinet
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Assistance with current sources of income
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Intensive training of volunteer and professional
campaign leadership in the development of current, planned and
deferred gifts, and assistance in the recruitment and training
of additional volunteers as needed
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Organization, structure, training and oversight
of committees and subcommittees formed to both carry out the
initial fundraising campaigns and pursue the long-range permanent
Endowment Campaign
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Assistance with a total Major Gifts campaign,
including cultivation of donors, training of solicitors (lay
and professional), assistance with solicitation of prospects,
and management of the fundraising process
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Consultation in the planning of fundraising
events